How to make money on YouTube Shorts: Shorts get huge reach, but YouTube pays only about $0.03–0.10 per 1,000 views. Real money comes from affiliate programs, brand deals, your own Telegram and shareware (UBT) traffic. Here are 8 ways to earn, the monetization requirements (including the new rules from February 1, 2027) and a beginner plan.
Key points
- Shorts RPM is about $0.03–0.10; 1M monthly views ≈ $30–100.
- YPP now: 1,000 subscribers + 10M Shorts views in 90 days or 4,000 watch hours. From Feb 1, 2027 new channels need 20M views or 8,000 hours, and Shorts earnings require 10M qualified views every 90 days.
- From 500 subscribers: fan funding and YouTube Shopping.
- Affiliate links, UBT and Telegram work from day one.
Ways to earn (chart labels in Russian)
How much Shorts pay
Ad revenue by RPM (chart labels in Russian)
Creators keep 45% of their share of the Shorts ad pool; licensed music reduces it. Long-form earns 10–100x more per view.
Monetization requirements
Thresholds now vs February 2027 (chart labels in Russian)
Beginner plan
Five steps (chart labels in Russian)
Pick a niche with money, set up the channel, post 30+ Shorts, add affiliate or Telegram links to the channel header, then monetize. Avoid reuploads and mass-produced "inauthentic" content.
FAQ
How much does YouTube pay per 1,000 Shorts views?
Usually $0.03–0.10.
Can you make money on Shorts without YPP?
Yes — affiliate programs, Telegram, brand deals and UBT funnels.
What changes in 2027?
New channels need 20M Shorts views or 8,000 hours; Shorts earnings require 10M qualified views every 90 days.
More in our Telegram channel.
