Trackers for media buying
A tracker counts clicks, conversions and ROI per source, creative and offer, receives postbacks from affiliate programs and routes traffic by rules. Without one you can't tell which funnel makes money. Compare cloud and self-hosted options.
A market veteran since 2012: a self-hosted tracker with cloaking, templates for 100+ networks and millisecond redirects. Plans $25–70/mo.
Cloud TDS and tracker for affiliate marketing: traffic distribution by flows and rules, analytics by campaigns and sources. Positioned as an enterprise-grade solution for teams and high volumes. Integrates with the Antik anti-detect browser. Ask the team for pricing and trial terms.
An ultra-fast self-hosted tracker: unlimited clicks and users on one license, support replies in ~2 minutes and installs the tracker for free. $99/mo or $69/mo billed yearly.
A cloud tracker with auto-rules, automatic traffic distribution and instant bot blocking. No hosting or install needed, with a free plan to start.
A cloud SaaS tracker: 30+ metrics, 50+ built-in CPA networks and sources, up to 7M clicks a day, data encryption and a free 14-day trial.
A cloud tracker with 6 data centers worldwide: over a billion clicks a day per account, built-in cloaking for Facebook, up to 5 team seats and a free week-long trial.
A TDS and tracker in one: targeting by 20+ parameters, anti-bot with rerouting to separate pages, a landing builder with tested templates and a 14-day trial.
A stream-based cloud tracker: smartlinks, split tests with auto-optimization every 10 minutes, a site storage with auto-parked domains and SSL. From $15/mo, plus a time-unlimited free plan.
One of the best-known cloud trackers for media buying: rule-based auto-optimization, ad-network integrations, drill-down analytics. Pricey but powerful.
A tracker for affiliate campaigns in cloud and self-hosted editions: split tests, auto-rules, real-time reports. A niche veteran since 2012.
A conversion tracker for end-to-end analytics: automatically sends conversions to Google Analytics, Facebook Pixel/CAPI and ad networks in real time.
A conversion tracker with click-quality monitoring and clear analytics. Aimed at marketers and small business, not only media buyers.
A cloud tracker for media-buying teams: collaboration, per-buyer reports, integrations with popular networks. Entry from $49.
A media-buying tracking platform with a Russian interface and ruble pricing: drill-down reports, traffic distribution, network integrations.
An affordable affiliate-marketing tracker: stats, flows, network integrations. A starter set from $29.
A self-hosted "super app" for a media-buying team: tracker, tasks, finances and collaboration on your own server. From $49/mo.
A media-buying tracker with flexible analytics and traffic distribution. Flat $500/mo — aimed at teams with medium and large volumes.
The global leader in mobile attribution: app install and event tracking, user journeys, Protect360 antifraud. The standard for mobile teams.
An omnichannel mobile attribution and analytics platform with a fraud console. Enterprise-grade, a direct AppsFlyer competitor.
A hybrid tracker (cloud + self-hosted) with built-in traffic filtering. Aimed at media-buying teams, entry from €29/mo.
A tracking platform for media-buying teams with individual plans. Pricing on request.
A platform for launching and running ad campaigns with tracking and analytics. Entry from $500.
How to choose a tracker
- Self-hosted (Keitaro, Binom) — your data, needs a server
- Cloud (BeMob, RedTrack) — no setup, often a free plan
- Redirect speed and click limits
- Affiliate program templates and postbacks
- Cloaking and traffic distribution inside the tracker
Read also: Trackers for media buying compared · Keitaro or Binom: which tracker to choose
FAQ
Which tracker should I choose?
Teams and big volumes — self-hosted Keitaro or Binom; starting out — a cloud tracker with a free plan. See our comparisons.
Are there free trackers?
Yes, several cloud trackers offer free plans with event limits — enough for first tests.