Kochava is a US mobile attribution platform, a direct competitor to AppsFlyer and Adjust. It tracks installs and events across all channels, including CTV and web.
Strengths
- Omnichannel attribution: mobile, web and connected TV in one user profile.
- Fraud Console — antifraud with configurable rules.
- Its own data marketplace and audiences for retargeting.
Pricing
Custom; a free tier with basic attribution exists.
Caveats
An enterprise solution for large product teams and brands. Unnecessary for media buying on third-party offers.
Best for
App owners with multichannel marketing.
