Improvely is a tracker by Awio (makers of Clicky analytics) focused on simplicity: connect it, drop the code, see conversion sources and ROI without complex setup.
Strengths
- Click-quality monitoring: flags suspicious activity and repeat clicks.
- Conversion attribution by campaign, keyword and ad.
- Clear ROI reports with no learning curve — usable by someone with no tracker experience.
Pricing
From $29/mo with a trial.
Caveats
Not a media-buying tracker in the full sense: no flows, traffic distribution or deep filters. Unsuitable for grey verticals and complex funnels.
Best for
Solo marketers and small projects with white-hat traffic needing simple analytics.
