AppsFlyer is the mobile attribution standard: with your own app and traffic from a dozen networks, it shows which network drove the install and what the user did next.
Strengths
- Install and in-app event attribution across all ad networks and organic.
- Protect360 — antifraud against fake installs and click spam.
- SKAdNetwork support for iOS, OneLink deep links.
- Integrations with hundreds of networks and BI systems.
Pricing
Custom, by attributed install volume; a limited free starter plan exists.
Caveats
An enterprise tool for white-hat mobile marketing and product teams. Overkill for classic media buying on third-party offers — the advertiser, not the buyer, feeds it postbacks.
Best for
Developers and marketers of their own apps.
