Beginner guides

Every affiliate payment model in plain language: what is paid for, who carries the risk, holds and approval rates. Comparison table, RevShare break-even formula and where a beginner should start.

What a prelander (bridge page) is, which formats work — story, quiz, advertorial — when it is mandatory, where to get one and how to test it so CR grows instead of dropping.

All affiliate metrics in plain language: CTR, CR, CPC, CPL, EPC, ROI, approval rate. Formulas, benchmarks, how to model unit economics before launch and when to kill a campaign.

Why the creative matters more than the bid: where to find working ideas, how to use spy tools and AI, what a converting creative consists of and how to test on a small budget.

A step-by-step plan for getting into affiliate marketing: budget, choosing a vertical and offer, minimal tool stack, test launch and first-month mistakes.