ChatGPT ads bring leads, but the ad platform doesn't always see them. Digiday reported on October 1 that one agency saw zero conversions for two weeks despite real form fills, while another counted 20 clicks against ChatGPT Ads' 100. Measurement gaps keep budgets at test level.
What agencies saw in ChatGPT Ads reporting (chart labels in Russian)
Key issues
- Zero conversions after two weeks (Accuracast).
- ~100 platform clicks vs ~20 in agency analytics.
- 24–36 hour conversion delays (Web Guide Partner).
- Unstable impressions and vague "low bid" warnings.
AdRoll and Jellyfish reported no such problems. Clients spending $10M a month on Google put under $100K into ChatGPT.
How to measure ChatGPT ads
Use the OpenAI pixel or Conversions API, UTM tags and your own tracker; judge ROI by actual leads and allow for reporting delays.
FAQ
Why doesn't ChatGPT Ads show conversions?
Missing or misconfigured pixel/CAPI and reporting delays of up to 36 hours; some cases remain unexplained.
Source: Digiday.