IM Group is a media buying team from Kazakhstan and one of the longest-running affiliate teams in the country. It is headquartered in Almaty, led by Dmitry Esipov, and buys the bulk of its traffic on Facebook.
Verticals and traffic sources
The team concentrates on e-commerce (physical goods) and nutra, with Facebook as its core source. According to the team, average ROI sits somewhere between 60% and 100% depending on the season. That swing is common in these verticals: demand for consumer products and health offers shifts through the year, so margins rarely stay flat from month to month. IM Group has also shared public case studies that break down its campaigns.
IM Group projects and services
Beyond media buying, the team builds tools for Facebook advertisers. The best known is IM Klo, a cloaker that serves a compliant white page to Facebook's reviewers while routing the target audience to the actual offer. The second product, MSK FB, is meant to help media buyers work out why an ad campaign was rejected.
Offices and scale
As of 2021, IM Group had a headcount of 30+, with its office in Kazakhstan. The team posts news, announcements and cases on Telegram; the channel is linked on this page.
