A spy tool is the first thing a media buyer opens before launching a new funnel. It shows which creatives, pre-landers and offers competitors are running right now, in which GEO and for how long. Here are the top 5 ad spy tools for affiliate marketing by traffic source — Facebook, TikTok, push, native and InPage — with prices, trials, pros, cons and what reviews say.
What is an ad spy tool
A spy tool is a database of ads collected from ad networks: creative, copy, link, landing page, GEO and run dates. Filter by vertical, source and country to see what works for others. The point is not to copy creatives but to understand which angles, offers and funnels are alive in your GEO.
Which sources each spy tool covers
Top 5 spy tools
1. Spy.House — all-in-one
Facebook, TikTok, push, InPage, native and a separate adult database; 12M+ ads from 185+ countries, 16+ filters, creative uniquizer, White Page generator and landing page downloads. From $29/month, 7-day free trial. Users praise the database and Telegram support; some complain about filters resetting after the redesign. Promo code in the Spy.House listing on DERVALO.
2. AdHeart — best for Facebook and Instagram
Facebook, Instagram, Messenger, Audience Network, Threads and TikTok; 1B+ creatives updated in real time; filters by GEO, language, Page ID, IP and active days. From about $50/month with a free demo. 3.9/5 on Trustpilot (7 reviews). No push, native or pops.
3. Anstrex — native, push and pops
Native (27+ networks), Push (38+), Pops (32+) and InStream for TikTok video ads; 15M+ ads, landing page ripper. Native $79.99, Push and Pops $89.99, InStream $59.99 per month, 2-day trial. No Facebook.
4. AdPlexity — premium native, push, mobile, desktop
Deep data across Taboola, Outbrain, MGID and major push networks; about $149/month per module, no free trial. 3.6/5 on Trustpilot (6 reviews), with complaints about cancelling subscriptions.
5. PiPiAds — TikTok
TikTok Ads and TikTok Shop database with engagement metrics and 1080p downloads. From $49/month on a credit model; reviews mention slow support.
Entry-level monthly prices
Free spy tools
- Meta Ad Library — all active Facebook and Instagram ads.
- TikTok Creative Center — Top Ads by country and industry.
- Google Ads Transparency Center — Search, YouTube and Display ads.
- BigSpy — limited free plan, paid from $9/month.
How to use a spy tool
From finding a creative to launch
- Set filters: GEO, language, vertical, source, active days.
- Pick ads running for 7+ days.
- Break down the whole funnel: creative, pre-lander, lander, offer.
- Adapt instead of copying, and uniquize creatives.
- Test 3–5 variants on a small budget.
Which one to choose
- Facebook and Instagram — AdHeart.
- TikTok — PiPiAds, or Spy.House / Anstrex InStream for multiple sources.
- Push, native, pops — Anstrex, or AdPlexity for bigger budgets.
- Everything on a budget — Spy.House.
All spy tools with promo codes are in the DERVALO spy tools catalog.
Prices change — check them on the services' websites. Sources: official sites, Trustpilot, Partnerkin, Affelist, AffNinja, AffMaven, Trendtrack, AdPlexity.review.
