Acquisition.mobi is a media buying agency headquartered in Limassol, Cyprus, that focuses on user acquisition for mobile apps. Rather than running affiliate offers like a typical affiliate team, it grows installs and audiences for app products across many categories. The agency is led by CEO Daniil Belsky and employs 30+ people.
What Acquisition.mobi does
The agency buys paid social traffic on Meta, TikTok and Snapchat and also works with in-app and OEM inventory. In-app means ad placements served inside other apps via ad networks, while OEM covers placements that smartphone manufacturers build into their own app stores and system services. Its main GEOs are Tier-1 and Tier-2, where installs cost more but users tend to spend more.
App categories and ASO
Verticals the agency covers include:
- fintech and banking apps;
- edtech, games, utilities, entertainment and media;
- e-commerce, retail, food delivery and quick commerce;
- travel, health and fitness.
ASO is a separate service line. Beyond the App Store and Google Play, the team optimizes listings in alternative stores such as Huawei AppGallery and Xiaomi GetApps, which remain the default way to install apps on phones shipped without Google services. Acquisition.mobi runs a website, a Telegram channel and an Instagram account, all linked on this page.
