AdKey Agency is a media buying agency with offices in Poland and Belarus. It started in 2015 as part of the Zorka.Mobi holding and became a standalone company in 2019. The agency is run by CEO Aleksei Zvertovsky and COO Dmitry Myasnikov.
Verticals and traffic sources
AdKey works across iGaming, betting, fintech, dating and mobile app marketing, using a varied set of channels:
- Facebook;
- SEO and PPC;
- in-app and ASO;
- Apple Search Ads.
Its GEOs are Tier-1 and worldwide. ASO (App Store Optimization) means tuning an app's store listing to win organic installs, while Apple Search Ads places ads in App Store search results and is a key channel for iOS apps.
Working at AdKey Agency: jobs and HR
The agency has in-house creative production, its own trusted ad accounts, its own mobile apps and a development team. As of 2024, AdKey had around 100 people. Its executives regularly give interviews and appear on YouTube, covering topics such as business processes in media buying and moving from Tier-3 to Tier-1 GEOs. The agency's HR contact for candidates is listed on this page.
