TrafaRed is a media buying team from Kazakhstan led by Khamzat Nurlykhanov, better known in the community by his nickname Eric Cartman. The team started out in e-commerce (physical goods) back in 2015 and switched its main focus to gambling in 2022.
What TrafaRed does
Today TrafaRed works gambling and betting offers, with Facebook as its key traffic source. Its speciality is so-called schematic traffic: creatives that pitch the user a "winning system" or a guaranteed way to beat the casino. These angles tend to convert well but struggle with ad review, which means constant rotation of ad accounts and creatives. The owner has walked through his approach in several YouTube interviews, including campaigns run through Telegram bots.
TrafaRed projects and scale
The team runs its own affiliate program, Trafa.red, and its ecosystem also includes KBT Store, a company dealing in physical products. TrafaRed is based in Kazakhstan. Headcount was about 40 in 2022 and grew to roughly 60 by 2023, while reported revenue for 2023 was up to $50K. The team's public channels are its website and YouTube, both linked on this page.
