Betting media buying teams
Teams that run sportsbook offers. Almost all of them combine betting with iGaming and scale volumes around the sports calendar, since championships, playoffs and major tournaments bring traffic peaks.
TrafaRed is a Kazakhstan media buying team that moved from e-commerce to gambling and betting and now runs schematic Facebook traffic.
Apex Media is a Ukrainian media buying team running Facebook traffic to gambling and betting offers in Tier-1 and Tier-2 GEOs.
AdKey Agency is a media buying agency with offices in Poland and Belarus, working iGaming, betting, fintech and dating in Tier-1 and WW.
Marlerino Group is an iGaming media buying holding since 2015, uniting 20+ teams on Facebook, ASO/ASA, Google PPC and SEO.
Traffic One is a Kyiv gambling and betting team with its own affiliate program, Facebook account shop, OneBot platform and academy.
Scrooge Team is a gambling and betting media buying team covering Asia, Europe, LatAm, Africa and CIS GEOs, backed by an in-house analytics unit.
TraffDelivery is a Kazakhstan-based gambling media buying team, also in betting and crypto, running App Delivery app rent and PWA Delivery.
Data comes from public sources and statements by team representatives and may go out of date. Contacts can change or get hacked, so verify them through official channels before talking business and never send prepayments to people you can't verify.
What's specific about betting
- Seasonality: volumes grow around major tournaments
- Often RevShare, since bettors stay active for a long time
- The same sources as iGaming: Facebook, UAC, ASO, PPC
- The sportsbook's brand and odds in the GEO matter
Read also: Top 10 gambling and betting affiliate programs · What is RevShare · Affiliate program directory
FAQ
How is betting different from iGaming for a media buyer?
Betting depends more on the sports calendar and on the sportsbook's brand in the GEO, and players stay active longer, which is why RevShare is more common.