Affiliate programs and CPA networks are where every media buying funnel starts: the program you pick decides your payout rate, how fast you get paid and whether you get paid at all. We put together the top 10 gambling and betting affiliate programs and the best CPA networks for nutra, dating and other verticals — with terms, minimum payouts, GEOs and advice on who each one suits. International programs only: networks that work for the Russian market did not make the list.
Quick list: top 10 gambling and betting affiliate programs
- Paykassma Partners — CPA €40–210+, payouts every 7 days, starter offers without KPI tests.
- ODDX Partners — direct advertiser, CPA up to $500 and RevShare up to 50% on Tier-1/2.
- VOdds Affiliates — betting broker, RevShare up to 45%, only $25 minimum payout.
- Coldbet Partners — RevShare 15–60%, CPA up to $400, weekly payouts.
- BC.Game Affiliates — crypto casino, RevShare up to 50%, strong in Brazil, India, Nigeria.
- Stake Affiliates — one of the biggest crypto brands, BTC payouts with no minimum.
- Stake Partners — KikoBet, TornadoBet and other brands, RevShare 30–50%.
- DBbet — RevShare up to 55% for India, Bangladesh and Pakistan.
- ClickDealer — 1,000+ gambling offers plus 35+ other verticals in one network.
- MyLead — withdrawals from $20, smartlinks and thousands of offers for beginners.
Nutra: Leadbit, AdCombo, MyLead. Dating and sweepstakes: CrakRevenue, Cpamatica, LosPollos. Multi-vertical CPA networks: MaxBounty, TORO, ClickDealer. All programs with affiliate reviews are in our partner catalog.
What is an affiliate program and a CPA network
An affiliate program pays you for a target action by a user you referred: a sign-up, a lead, a purchase or a first deposit. A media buyer buys traffic on Facebook, Google, TikTok or push networks — or gets it for free through SEO, UBT or Telegram — and earns the difference between ad spend and affiliate payouts.
There are two kinds of programs:
- Direct advertiser (in-house program) — run by the brand itself: a casino, a sportsbook, a nutra manufacturer. Rates are usually higher and stats more transparent, but there are fewer offers. In our list these are ODDX, VOdds, Coldbet, BC.Game, Stake, Stake Partners and DBbet.
- CPA network — a middleman that collects thousands of offers from different advertisers in one dashboard. Easy to test different verticals and GEOs, with smartlinks and manager support. In our list these are Paykassma, ClickDealer and MyLead.
Beginners usually find a CPA network easier: one dashboard, one payout, and a manager who points you to converting offers. Once you have steady volume, move to direct advertisers for higher rates. More on this in our guide how to choose a CPA network.
Payout models: CPA, RevShare or Hybrid
CPA vs RevShare vs Hybrid: differences and how to choose (chart labels in Russian)
- CPA — a fixed payout per action. In gambling and betting it is almost always an FTD — the player's first deposit. To count, the player must deposit a minimum amount (the baseline), and the program may check traffic quality against KPIs such as repeat deposits and activity.
- RevShare — a lifetime share of what the casino earns from your players (NGR). In our list it ranges from 30% to 60%. It pays back more slowly, but a good player base keeps earning for months. If a player wins big, the month can go negative — check whether that balance carries over to the next period (negative carryover). More in what is RevShare.
- Hybrid — a lower CPA plus a smaller RevShare. A compromise: some money now, some from players later.
An illustrative example. You refer 20 players. At a $150 CPA you get $3,000 right away — provided every deposit meets the baseline. At 40% RevShare the result depends on the players: if they lose a combined $10,000 NGR over six months, your share is $4,000, but spread over months. That's why media buyers on paid traffic usually prefer CPA (to recover the budget fast), while SEO site owners, Telegram channel admins and streamers prefer RevShare. How to calculate ROI — in media buying math: CTR, CR, EPC, ROI.
Top 10 gambling and betting affiliate programs
Gambling and betting affiliate terms: models, rates, GEOs (chart labels in Russian)
Below is a detailed review of each gambling affiliate program. Rates come from the programs' sites and review platforms (Affpaying, Partnerkin, StatsDrone, AffPapa) and depend heavily on GEO and traffic source, so always confirm final terms with the manager.
1. Paykassma Partners
An iGaming CPA network for casino and betting offers. Its strength is flexible payout models: fixed CPA, RevShare, hybrid deals and even a credit line for trusted publishers. Starter offers can be run without KPI tests, and affiliates get free virtual cards and antidetect browsers. The network says it has paid out more than $50M since 2019.
- Type: CPA network (casino, betting)
- Models: CPA €40–210+, RevShare, Hybrid, credit line
- GEOs: 50+ countries: Germany, France, Spain, Bangladesh, Myanmar; Asia, Africa, Europe, LatAm
- Payouts: every 7 days, $50 minimum; USDT, BTC, TRON, cards
- Traffic: Facebook, Google, TikTok, Instagram, Telegram, YouTube, SEO, push, email, SMS, apps
Best for: beginners and teams who want fast payouts and CPA deals without strict KPIs at the start. Details and reviews — in the DERVALO partner catalog.
2. ODDX Partners
A direct advertiser: a Curaçao-licensed casino and sportsbook operator. Working with the brand directly usually means higher rates and transparent stats — the dashboard shows every deposit, and there is S2S postback and an API. Applications are reviewed in 1–2 days.
- Type: direct advertiser (casino, betting)
- Models: RevShare up to 50%, CPA up to $500 (depends on GEO and source), Hybrid, sub-affiliates up to 5%
- GEOs: Tier-1 and Tier-2
- Payouts: RevShare monthly, CPA twice a month; $100 minimum; USDT or bank wire, early payout by agreement with the manager
- Traffic: SEO, ASO, PPC, in-app, UAC, Facebook, TikTok, WhatsApp, Telegram, SMS, email
Best for: experienced media buyers with Tier-1/2 traffic who want a high CPA and a direct line to the brand. Details and reviews — in the DERVALO partner catalog.
3. VOdds Affiliates
The affiliate program of VOdds, a betting broker that pulls odds from several bookmakers into one place. Its audience is experienced bettors hunting for the best lines, so it works well with SEO sites, review pages and sports channels. The cookie is lifetime and tracking is in-house.
- Type: direct advertiser (betting broker)
- Models: RevShare up to 45%, CPA up to $200
- GEOs: not published — ask the manager
- Payouts: monthly, $25 minimum, crypto
- Traffic: websites, blogs, social, SEO, review pages
Best for: content-driven betting affiliates: SEO, Telegram channels, YouTube. The $25 minimum is a plus for beginners. Details and reviews — in the DERVALO partner catalog.
4. Coldbet Partners
A direct advertiser with casino, live casino, sportsbook, esports and crash games. The brand offers 14,000+ games, 65+ languages and 100+ currencies, so it localizes to almost any GEO. It has the widest RevShare range in our list: 15% to 60%.
- Type: direct advertiser (casino, sports, esports, crash)
- Models: CPA up to $400, RevShare 15–60%, Hybrid, sub-affiliates up to 10%
- GEOs: Poland, Portugal, Germany, Austria, Switzerland, Bulgaria, Romania, Hungary, Norway, Spain, Bangladesh, India, Sri Lanka, Egypt, Morocco, Uzbekistan, African countries
- Payouts: weekly ($30 minimum) or monthly ($100 minimum); 7–21 day hold; bank, crypto, e-wallets, cards
- Traffic: anything except fraud and incentivized traffic
Best for: affiliates running Europe and Africa who want a choice between fast CPA and high RevShare. Details and reviews — in the DERVALO partner catalog.
5. BC.Game Affiliates
The affiliate program of one of the best-known crypto casinos with a sportsbook. The brand is strongest in Brazil, India and Nigeria and operates in 100+ countries. Note: an older StatsDrone listing shows 25% RevShare and a minimum of 3 FTDs a month — confirm current terms when you sign up.
- Type: direct advertiser (crypto casino, sports)
- Models: RevShare up to 50%, CPA, Hybrid, sub-affiliates
- GEOs: 100+ countries, strongest in BR, IN, NG; excludes the US, Australia, France, the Netherlands, China and others
- Payouts: monthly, $100 minimum; BTC, ETH, USDT, TRX, LTC, cards, bank
- Traffic: by agreement; real-time stats and custom tracking links
Best for: affiliates with a crypto audience and Brazil, India or Nigeria traffic. Details and reviews — in the DERVALO partner catalog.
6. Stake Affiliates (Stake.com)
The official affiliate program of Stake.com, a major crypto casino and sportsbook. The model is unusual: RevShare is calculated from net revenue based on house edge, and the percentage is not published. Payouts are Bitcoin only, but there is no minimum and no negative carryover.
- Type: direct advertiser (crypto casino, sports)
- Models: RevShare based on house edge, CPA on request; no sub-affiliates
- GEOs: excludes the UK, US, Australia, France, Germany, Italy, Spain, the Netherlands and others
- Payouts: monthly, no minimum, BTC only, no negative carryover
- Traffic: check with the manager; API reporting available
Best for: streamers, creators and owners of crypto audiences who want a strong brand. Details and reviews — in the DERVALO partner catalog.
7. Stake Partners
Don't confuse it with Stake.com: Stake Partners is a separate company (Media Entertainment NV) running its own brands — KikoBet, TornadoBet, LSbet and others. The base deal is 30% RevShare, up to 50% with volume boosters. A good pick if you want several brands in one dashboard.
- Type: direct advertiser, multi-brand (casino, betting)
- Models: RevShare 30%, up to 50% with boosters
- Brands: KikoBet, TornadoBet, LSbet and others
- Payouts: $50 minimum
- Traffic: check with the manager
Best for: affiliates who want to test several casino brands without joining multiple programs. Details and reviews — in the DERVALO partner catalog.
8. DB Affiliate Program (DBbet)
The affiliate program of the DBbet sportsbook and casino (Sport Tech N.V., Curaçao license, launched in 2023). It offers one of the highest RevShare rates on our list — up to 55% — provides an APK and allows brand traffic at a reduced rate. Its main markets are South Asian: Bangladesh, India and Pakistan, and that is what we recommend it for.
- Type: direct advertiser (betting, casino)
- Models: RevShare up to 55%, CPA on request, 5% sub-affiliates; negative balance carries over
- GEOs: mainly Bangladesh, India, Pakistan
- Payouts: RevShare weekly, CPA monthly; $30 minimum; 14–30 day hold; bank, BTC, PayPal, crypto
- Traffic: anything except installs and fraud; brand traffic at a reduced rate
Best for: affiliates running India, Bangladesh and Pakistan, especially through apps and Telegram. Details and reviews — in the DERVALO partner catalog.
9. ClickDealer
A large international CPA network from Amsterdam, running since 2012. It lists 16,000+ offers, about 1,120 of them gambling (per RichAds), plus dating, sweepstakes, e-commerce and finance. Important: its low Trustpilot score (2.5) is driven mostly by Telegram scammers posing as ClickDealer managers — verify contacts only through the official site.
- Type: CPA network (multi-vertical, incl. iGaming)
- Models: CPA, CPL, CPS, CPI, RevShare, Hybrid
- GEOs: 180+ countries, strongest in the US, UK, Germany, France, Brazil
- Payouts: monthly Net-15, weekly Net-5 for VIPs; $500 minimum ($100 on SmartLink); wire, PayPal, Payoneer, Paxum, crypto
- Traffic: display, native, search, social, email; pop and incent on some offers only
Best for: affiliates who want gambling and other verticals in one dashboard; beginners can start with SmartLink and its $100 minimum. Details and reviews — in the DERVALO partner catalog.
10. MyLead
A Polish CPA network (office in Cyprus) running since 2014. Besides gambling it has thousands of dating (~1,800) and health/nutra (~2,000) offers, plus finance, sweepstakes and crypto. It offers 30+ smartlinks, content lockers and the HideLink anti-bot filter. It has plenty of reviews: Affpaying 4.9 (591), Trustpilot 3.9 (894).
- Type: CPA network (multi-vertical, incl. gambling)
- Models: CPA, CPL, CPS, PPI, COD
- GEOs: 160+ countries
- Payouts: usually within 48 hours; minimum from $20 (PayPal, Skrill, Revolut) to $200 (crypto); Affpaying lists €100
- Traffic: check per offer
Best for: beginners: low withdrawal threshold, smartlinks and many verticals to find your niche. Details and reviews — in the DERVALO partner catalog.
Comparison: minimum payout and payout frequency
| Program | Type | Minimum payout | Payout frequency |
|---|---|---|---|
| Paykassma Partners | CPA network | $50 | every 7 days |
| ODDX Partners | direct advertiser | $100 | CPA twice a month, RS monthly |
| VOdds Affiliates | direct advertiser | $25 | monthly |
| Coldbet Partners | direct advertiser | $30 / $100 | weekly or monthly |
| BC.Game Affiliates | direct advertiser | $100 | monthly |
| Stake Affiliates | direct advertiser | none | monthly, BTC |
| Stake Partners | direct advertiser | $50 | check with manager |
| DBbet | direct advertiser | $30 | RS weekly, CPA monthly |
| ClickDealer | CPA network | $500 ($100 SmartLink) | monthly, weekly for VIPs |
| MyLead | CPA network | from $20 | usually within 48 hours |
If frequent payouts matter to you, look at Paykassma (every 7 days), Coldbet (weekly) and MyLead (usually within 48 hours). If a low minimum matters, look at Stake (no minimum), MyLead (from $20), VOdds ($25), Coldbet and DBbet ($30).
CPA networks for nutra, dating and other verticals
Best CPA networks by vertical (chart labels in Russian)
Nutra affiliate networks
Nutra means health and beauty products. Most offers are COD (cash on delivery): you get paid for an order confirmed by the call center, so watch the approval rate — the share of leads that get confirmed.
Leadbit
One of the best-known nutra networks, running since 2014: 1,700+ offers, COD, Straight Sale and Trial models, GEOs across Europe, LatAm and Asia. It helps translate and localize landing pages and offers domain parking. Payouts on request, $50 minimum. Ratings: Affpaying 4.91 (90 reviews), Partnerkin 8.6/10. Reviews in the catalog.
AdCombo
A nutra network with 2,400+ in-house offers, CPA and RevShare on COD and Straight Sale. Call centers in 44 countries confirm orders for you, promo materials come in 40+ languages, and there is a smartlink. GEOs: LatAm, MENA, US, Europe, South and Southeast Asia. Payouts twice a week, $50 minimum. Reviews in the catalog.
MyLead
About 2,000 health and nutra offers, including COD. Handy if you want to test nutra and dating in one network with a low withdrawal threshold. Reviews in the catalog.
Dating and sweepstakes CPA networks
Dating pays per registration (SOI), registration with email confirmation (DOI) or per purchase (PPS). Sweepstakes pay for a user entering their details to win a prize. Both are good verticals to start with: leads are cheap and conversion is high.
CrakRevenue
A Canadian network since 2010: dating, cam, AI companions. SOI/DOI, PPS and RevShare: dating pays $2–15 per lead, cam PPS $30–60+, AI RevShare up to 50% (per AFFNinja). Payouts twice a month, $100 minimum. Affpaying 4.82 (225 reviews). Reviews in the catalog.
Cpamatica
1,000+ dating, sweepstakes and games offers, SOI, DOI and PPS models, 90–100+ countries (US, LatAm, Africa, India, Tier-3). Flow smartlink and a loyalty program. Weekly payouts on Thursdays, $50 minimum (Payoneer, Paxum, PayPal). Affpaying 4.88 (102 reviews). Reviews in the catalog.
LosPollos
A smartlink-centered network: dating, sweepstakes, crypto, finance. About $1.5–4 per lead depending on the offer, weekly payouts on Tuesdays with no hold, $100 minimum. Social, messengers and email are allowed, spam is not. Affpaying 4.95 (308 reviews). Reviews in the catalog.
Multi-vertical CPA networks
Networks where one dashboard has offers for any vertical and GEO — handy while you're still looking for your niche.
MaxBounty
A Canadian network since 2004: dating, e-commerce, sweepstakes, nutra, finance. Approval includes a short phone interview. First month Net-15, then weekly payouts, $100 minimum. Affpaying 4.91 (404 reviews). Reviews in the catalog.
TORO Advertising
A Spanish network since 2012: 1,400+ offers in dating, sweepstakes, surveys, finance, education and software across 90+ countries. In-house FireTrack tracker and Click2Reg offers. Weekly or bi-weekly payouts, $50 minimum (PayPal, wire, USDC). Reviews in the catalog.
ClickDealer
16,000+ offers across 35+ verticals and 180+ countries, plus SmartLink if you don't want to pick offers by hand. $500 minimum, $100 on SmartLink. Reviews in the catalog.
Which affiliate program to choose as a beginner
- No experience, small budget: MyLead or Cpamatica — low minimum payout, smartlinks, cheap dating and sweepstakes leads. You can even start with zero ad spend using UBT traffic from Shorts and Reels.
- Want to run gambling: Paykassma — CPA without KPI tests at the start and weekly payouts; Coldbet — $30 minimum.
- Driving traffic to Telegram: gambling offers on RevShare (VOdds, DBbet, Coldbet) — channel subscribers keep playing for months. How it works — in gambling traffic from Telegram.
- Experienced, with Tier-1/2 volume: ODDX and other direct advertisers — higher CPA and custom deals.
- Crypto audience: BC.Game, Stake.
- Nutra: AdCombo and Leadbit — call centers and ready-made landing pages for each GEO.
How to choose an affiliate program and avoid shaving
Checklist: a good program vs red flags (chart labels in Russian)
Shaving is when a program cuts part of your conversions: deposits suddenly become invalid, leads get marked as fraud. You can't rule it out completely, but you can reduce the risk a lot:
- Check reviews on several platforms. One site can be gamed; several are harder. Look beyond the score at recent negative reviews: what people complain about and how the program responds.
- Set up postback and your own tracker. That way you see conversions in real time and can reconcile them with the program's stats.
- Get the terms in writing: rate, baseline, KPIs, hold, cap, allowed traffic sources. Disputes are settled based on that conversation.
- Start with a small test. Get your first payout — and only then scale.
- Don't fall for rates "2–3x above market". They are a common bait for shaving or non-payment.
- Contact managers only through the official website. Scammers on Telegram often pose as managers of well-known networks.
How to start working with an affiliate program: step by step
- Sign up and fill in the application. Be honest about your experience, traffic sources and GEOs. Some networks (MaxBounty, for example) hold a short interview — that's normal.
- Talk to your manager. Ask which offers convert in your GEO right now and which traffic sources are allowed.
- Pick an offer and a link. Take an offer or a smartlink, check the landing page and the terms: baseline, KPIs, restricted traffic.
- Set up tracking. Tracker, postback, a sub-id for every creative and campaign.
- Test. A small budget, several creatives, then review the stats. For paid traffic you'll need antidetect browsers, spy tools to find creatives, and a cloaker.
- Scale. Once the funnel pays off, ask your manager for a higher rate — programs usually give one after steady volume.
Which programs are not on the list and why
We don't include programs that target the Russian audience and market, even if their rates are good. That's why the list leaves out, for example, Bitz Partners (aimed at Russian- and Ukrainian-speaking players) and nutra networks focused on CIS GEOs. We also skip programs without independent reviews or clear terms. If you've worked with a program from our list, leave a review in the catalog — it helps other affiliates.
New offers, case studies and program reviews go out in our Telegram channel.
FAQ
What are the best affiliate programs for media buying?
For gambling and betting — Paykassma, ODDX, VOdds, Coldbet, BC.Game, Stake and DBbet. For nutra — Leadbit and AdCombo; for dating — CrakRevenue, Cpamatica and LosPollos; multi-vertical — ClickDealer, MaxBounty, TORO and MyLead. The best program is the one with strong offers for your GEO and traffic source.
Which affiliate network is best for beginners?
A CPA network with a low minimum and smartlinks: MyLead (withdrawals from $20), Cpamatica ($50, weekly) or Paykassma if you want to go straight into gambling.
CPA or RevShare — which is better?
CPA if you run paid traffic and need to recover the budget fast. RevShare if you own an audience (a website, Telegram, YouTube) that will keep playing. Hybrid sits between the two.
Which affiliate programs pay weekly?
Paykassma (every 7 days), Coldbet (weekly from $30), DBbet (RevShare weekly), Cpamatica (Thursdays), LosPollos (Tuesdays), MaxBounty (weekly after the first month), AdCombo — twice a week, MyLead — usually within 48 hours.
How much do gambling affiliate programs pay?
In our list, CPA goes up to $200–500 per first deposit depending on GEO (Paykassma: €40–210+), and RevShare ranges from 30% to 60%. The exact rate depends on the country, source and traffic quality.
What is shaving in affiliate marketing?
When a program doesn't credit part of your conversions without a real reason. Protect yourself with postback, your own tracker, written terms and a small test budget.
Can you work with affiliate programs without investing?
Yes, with free traffic: UBT, SEO, your own Telegram channel, YouTube Shorts. More in how to make money on YouTube Shorts.
What's the difference between a CPA network and a direct advertiser?
A CPA network gathers offers from many brands in one dashboard; a direct advertiser is a single brand's own program. Direct usually means higher rates and more transparent stats; a network means more choice and an easier start.
Sources: affiliate program websites, Affpaying, Partnerkin, StatsDrone, AffPapa, AFFNinja, AfftTank, Zorbas Media, RichAds, Trustpilot. Terms change — confirm them with the program manager before you start.
