TraffBraza is a Ukrainian media buying team that has worked in iGaming since 2019. It was founded by Oleksandr Palianychka and Vira Sobolieva, and in its first four years it grew from five people to around 130.
What TraffBraza does
The team's core speciality is gambling traffic from Google UAC. Universal App Campaigns are Google Ads' app promotion format: the advertiser uploads creatives and sets a goal, and the algorithm decides where ads run across Search, YouTube, Google Play and the Display Network. In iGaming, that means working through apps that regularly get banned and have to be replaced. TraffBraza describes itself as Ukraine's number one team for quality UAC traffic; that is the team's own positioning.
Working at TraffBraza: offices and HR
TraffBraza has offices in Ukraine and Poland. Headcount was over 120 in 2022 and later passed 150. The founders have given interviews about building processes while scaling quickly, and the team shares behind-the-scenes content on Instagram, YouTube and TikTok. Hiring runs through a dedicated recruiter, and the TraffBraza HR contact is listed on this page.
