Traffic Devils is a media buying team founded in Kyiv in 2019 that has worked in iGaming from day one. Over five years it grew from roughly 20 people to more than 450 and built a set of in-house services around its core business. The team is run by Oleksandr Slobozhenko and Viktoriia Tykhacheva.
Verticals and traffic sources
Gambling is the team's main vertical. It buys traffic on Facebook, TikTok, Google UAC and in-app networks. UAC (Universal App Campaigns) is Google's automated format for promoting apps, so this kind of traffic usually goes hand in hand with gambling apps, either owned or rented. Per public interviews, Traffic Devils' turnover in 2023 was around $70M.
Traffic Devils projects and services
The team operates several spin-off products:
- TD Apps, an app rental service;
- TD Shop, an account shop;
- Devils PWA, a project built around PWA apps;
- Devils Capital.
Renting an app means a media buyer can skip building and publishing their own Android app and launch campaigns right away. PWAs are web apps installed straight from the browser, with no app store review involved.
Working at Traffic Devils: jobs and HR
Traffic Devils has offices in Poland, Ukraine and Kazakhstan. Headcount was around 350 in 2023 and passed 450 in 2024. Team leads and executives have spoken publicly about how people grow into lead roles inside the company. The Traffic Devils HR contact is listed on this page.
