Wteam is an iGaming-focused media buying team operating out of Ukraine and the UAE. It is led by Wildo, the name behind the wildo.blog website, which is also the main public source of information about the team.
Verticals and traffic sources
Based on what the team publishes about itself, Wteam is deeply specialised in iGaming and covers more than 30 countries. It buys traffic on Facebook, Google and TikTok, as well as through in-app networks. In-app means ads served inside mobile apps and games: the volumes are large, but traffic quality needs close monitoring, or advertisers will start rejecting low-value players. A wide GEO footprint also lets a team shift budget between markets when competition spikes or regulation changes in a given country.
Wteam projects and scale
Two projects are associated with the team: Wildo Blog and AdHeart, a spy tool for finding ad creatives. Media buyers use services like this to see which funnels competitors are running and to gather ideas for their own tests. As of 2024, Wteam had around 50 people. The main way to reach the team is its website, linked on this page.
