Improve Team is a Ukrainian media buying team with five years of experience, specializing in iGaming. Most of its volume comes from Facebook, and the team is led by Vadym Volochniuk and Mykyta Petrenko. Headcount is around 20+.
Verticals and traffic sources
Alongside Facebook, the team runs Google Ads, Google UAC and ASO. Spreading spend across several channels reduces dependence on any single ad platform, which matters in gambling, where a Facebook ban wave can halt campaigns for days. Per the team's published case studies, it made $20,372 in profit in one month on gambling in Greece, and it has also shared how it worked betting offers around the 2022 World Cup.
Improve Course
The owners teach affiliate marketing through their Improve Course project. Improve Team also runs a YouTube channel and a Telegram channel, and in interviews has explained how to build an affiliate team from scratch.
Working at Improve Team: jobs and HR
Hiring goes through the Improve Agency account, and the contact is listed on this page. Candidate requirements are not published, so details about open roles are best clarified with HR.
