Private inc. is a large CIS-born media buying company with around 300 people. Gambling is the main vertical, and the company runs campaigns both in CIS markets and in international GEOs. It is headed by Igor Alekseev.
Verticals and traffic sources
Private inc. combines several sources, including Facebook, ASO and PPC, among others. In iGaming, ASO means ranking apps inside app stores through listing, keyword and rating optimization, while PPC refers to pay-per-click search ads, often bidding on branded casino queries. A multi-source setup reduces dependence on any one platform’s policies and lets the company scale wherever traffic is cheaper at the moment.
Working model and partnerships
The company operates in a distributed, remote-first format rather than out of a single country. Private inc. publicly says it is inviting entire teams to join and, in its own words, offers some of the most competitive terms in the market. For media buyers who already have a team, this means plugging into a large company’s infrastructure instead of building one from scratch.
Private inc. runs a Telegram channel and an Instagram account, and interviews and vlogs featuring the company are linked below.
